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How to Get Expert Content Without Hiring an Expert
There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web...
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A 3 Step Guide to Leveraging Owned, Earned and Paid Media
A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but...
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How to Create Content for Every Stage of the Buying Cycle [Infographic]
In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service–and create...
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Why Technical SEO Matters for Content Marketers Too
If there’s content on a website and no one is around to read it, is it marketing? Maybe, but it’s not very effective if it is. Getting an audience in front of your content is the most basic, but also...
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What It Actually Means to be an Online Authority—and How You Become One
These days, there aren’t a lot of short cuts left. If you want to be seen as an authority, you have to be one. Being an authority online is about more than just being a thought leader in your...
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Google Panda 4.1 – What Does It Mean for You?
Google Panda 4.1 – What you need to know By now, everyone’s heard that Google began a slow roll out of a Google Panda update last week. This version is being dubbed “Panda 4.1” by Search Engine Land....
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The Top 4 Reasons Your Content is Good, Not Great
Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what...
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The Psychology of Content that Converts
Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when...
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Learn to Write Clickable Headlines that Drive Your Competition Crazy
Writing great headlines comes naturally to some people, but most of us need a little help crafting those irresistible lines that make readers want to know more. Sure, a lot is riding on the headline,...
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Beyond Keywords: Drive Better Quality Traffic to Your Site
Panda, Penguin, Hummingbird—if it’s your job to care about SEO, these critters have complicated your life in recent years. The new Google search algorithms they represent, along with other ongoing...
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Quick & Easy Tips for Driving Traffic
What, again? Yup. You always need fresh ideas for driving traffic to your website, with plenty of new visitors, of course. We thought it was time to offer up a collection of quick and easy tips, the...
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